We purchased SCVNGR in late summer 2010, with the intent to use it throughout the year at new student events and to ultimately use it to replace our traditional campus tours during our summer orientation programs, beginning 2011.
The first trek we created was for a welcome week activity. We only received a handful of students at this program, but it was a great way to test it out and fine tune the program. We also advertised this trek to our freshmen seminar faculty as a possible in or out of class activity they could do to introduce their students to campus resources. Several faculty took us up on the offer and the program was well received. They enjoyed doing something different with their classes - especially in place of a traditional pen/paper scavenger hunt that most faculty who teach this course have typically done in the past.
We spent a large majority of the year creating a trek that would be used at New Student Orientations in summer 2011. Four different versions of the trek were created because we have 16 different groups using SCVNGR at the same time and we wanted to avoid all 16 groups showing up to the same location at the same time. (We built the trek in a linear fashion - so the route is the same every time, as to avoid students going back and forth to the same buildings). The Orientation Group Leader (OGL) is responsible for explaining the game, but then one student in the group texts and the others help with the directions and answers to the questions. We trained our OGLs for several days on the use of SCVNGR and how to ensure it would be interactive in a group setting, as well as how they can serve as facilitators of the game and not tour guides.
Changing from a traditional campus tour to a SCVNGR format has been one of the most significant changes we've made in orientation thus far. Over the last few years, we have found that most of our new students had already been through a formal campus tour prior to being admitted, so repeating that process at orientation was very redundant. We built the trek to be "a day in the life of an OU student" so we are able to talk about what a typical student would do on campus on a given day, including going to class, seeing an academic adviser, getting tutoring, working out at the REC, etc.
We've signed on for another year of SCVNGR and will be using it again next summer for our orientation programs. In addition, the Writing and Rhetoric department has co-sponsored the program with us and will be using it for writing treks they hope to create this year.